12 March 2020

Farmaceutici Dott.Ciccarelli will be back on TV with a spot dedicated to the new S.O.S Denti brand line

The new TV spot created by Farmaceutici Dr. Ciccarelli and dedicated to the S.O.S Denti brand line, will be aired starting March 15th.

The videoclip, in the 20 seconds format, was planned on the main television stations with a first flight lasting two weeks, followed by a following launch in the first three weeks of July.

At the heart of the communication (signed by the Lotrék creative agency) there are the new formulations, pluses and functionality of the S.O.S Denti toothpastes, presented in the film in an engaging and direct way: the product line - recommended by A.D.I. (Italian Dentists Association) - presents solutions capable of stimulating the regeneration of the enamel, of whitening the teeth in a natural way and of solving the problem of dentinal sensitivity.